Founded by Kristin Roche, a longtime People & Ops executive, Kindred Ops is rooted in the belief that great companies are built from the inside out. We focus on aligning what you do with how you work—so your company feels as good on the inside as it looks from the outside.

Kindred Ops helps startups grow—without losing their people, purpose, or clarity in the process.

As companies scale, things get complex. Teams stretch thin, systems break down, and culture can drift. Kindred Ops partners with founders and leadership teams to bring focus and structure to growth.

We align people, operations, and strategy—whether that means evolving your org design, strengthening decision-making, supporting leadership development, or building systems that scale with intention.

The result? Organizations that are not only built to last—but feel good to be part of.

Every company has its own rhythm, history, and dynamics—so we start by listening.

Kindred Ops doesn’t offer one-size-fits-all solutions. We work closely with founders and teams to understand what’s working, what’s missing, and what’s getting in the way. Then we co-create practical, people-centered strategies that meet the moment—and scale with you into what’s next.

Whether advising, building, or leading, Kindred Ops brings a steady hand, clear communication, and an operational lens that helps things work better—while helping people feel more connected in the process.

🧭 People Strategy & Culture

Designing org structures, developing leadership, and supporting cultures that evolve with growth—without losing their core.

⚙️ Operational Design & Clarity

Bringing structure to scaling teams through process design, decision-making frameworks, and systems that support sustainable execution.

🤝 Founder & Leadership Advising

Partnering with executives to navigate complexity, lead through change, and embed intentional practices from the top down.

📈 Team Health & Performance

Creating environments where people can thrive—with clear roles, strong communication, and practical feedback loops.

🧩 People + Ops Integration

Bridging the gap between systems and culture—so your operations and your people move in sync, not in silos.